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Dangerous & Irresponsible Link Advice From Experts That You Should Ignore

Well, Today i'm going to share some of my knowledge about SEO & also some dangerous and irresponsible link advice from expert that you guys should ignore. So, before going to the discussion we should know about SEO.

Dangerous & Irresponsible Link Advice From Experts That You Should Ignore

What Is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Here are a number of tips that are still being circulated. Following this advice is dangerous for your Web marketing-

  • Bad SEO Advice - 1

Use Ratios When Analyzing Your Backlinks

  • Why It Is Bad?

Ratios are a terrible way to metricize your link analysis. Ratios don’t mean anything. And even if you can find case studies that purport to document ratios in terms of “good links” and “bad links” there is no one working outside a search engine who can reliably tell you if a link is trusted or mistrusted by a search engine.
The search engines have an unfair advantage over link specialists who advise people on how to find and remove “bad” links. There is no such thing as a bad link. Most of the articles and presentations explaining how to find bad links are being written by people who are selling tools and/or services for finding and removing bad links.
There are certain types of links that, when a lot of people look at them, we all generally agree they are made-to-influence-search and are therefore “spammy”. But that does not mean they are hurting your Website. If you’re not under a manual penalty or algorithmic action, you should not be pre-emptively removing links.
I am NOT saying go get all the cheap, spammy links you want. I am saying you have no compelling reason to worry about your links if you are not under a penalty or algorithmic downgrade. Maybe you’ll be hit later on, but until that happens don’t be so quick to shoot yourself in the foot.
Meanwhile, ignore anyone who talks in terms of “ratios of [X] to [Y]”, whether it’s “links to domains”, “follow to nofollow”, etc.

  • Bad SEO Advice - 2

Remove or Do Not Accept Foreign Language Links to Your Site.

  • Why It Is Bad? 

This is just completely stupid advice. It is based on the assumption that if someone deliberately manipulated search results using foreign-language links that search engines will treat all out-of-language links as bad. As someone who has earned non-English language links for DECADES without ever being penalized or downgraded I can tell you with all certainty that any SEO or link specialist who questions the quality, relevance, usefulness, or safety of a link simply because it is given in a language that differs from the language of the Website to which it links does not know what they are talking about.
Do not follow the advice of people who do not know what they are talking about.

You want good advice about foreign-language links? Don’t try to use them to manipulate search results. Oddly enough, that is good advice about same-language links, too.

  • Bad SEO Advice - 3

Check a Site’s PR, Domain Authority, or Some Other Metric

  • Why It Is Bad? 

This is the zombie dog from hell of bad link analysis advice. Too many people continue to cite these metrics as if they have any relevance or usefulness at all in identifying good or bad links. Worse, they tell you to only look for “high” [value] links and that “low” [value] links are bad. These people do not know what they are talking about (or they are trying to sell you something).
Today’s low [value] link might be tomorrow’s high [value] link. Even so, there is no major search engine that pays any attention to these metrics when determining if a link is “good” or “bad”. Sure, Google’s PageRank algorithm is built on the premise that link value will concentrate in high-quality pages but that does not guarantee that the links on those pages are links Google wants to trust.

The value metric you assign to a page from some SEO tool sheds absolutely no light whatsoever on the purpose of the link, the reason why it exists, or whether a search engine will always trust it. These high/low valuation metrics can’t even tell you if the links are indexed and passing any kind of value in Bing or Google. Stop using third party link metrics.

  • Bad SEO Advice - 4

Do Not Use Keyword-rich Anchor Text

  • Why It Is Bad? 

You can find many articles even here on SEO Theory where I talk about how the pursuit of keyword-rich anchor text has landed many a Web marketer in the penalty zone. But that does not mean that all keyword-rich anchors are bad. Nor does it mean you should avoid them just because you don’t know how to tell a good link from a bad link. If you run an insurance affiliate Website and you publish a FAQ about how Viagra pills affect people’s health, you had better hope people link to you with the anchor text of “Viagra Pill FAQ” because that is what it is, that is the exact kind of anchor text that describes it, and that is what the search engines expect to find.
Going out of your way to avoid using relevant anchor text is like driving all the way around a city just to cross the street. Why would you do such a thing?

It’s not Web spam because it’s using keywords in the anchor text. It’s Web spam because the link was created for the purpose of influencing search results. I guarantee you I can influence your search results with “click here” anchor text all day long.

  • Bad SEO Advice - 5

Get Deep Links To Your Internal Pages

  • Why It Is Bad? 

As someone who has long taught people to seek links to internal pages, I say you should stop following this bad advice. If you create compelling content you will earn those links. If you are thinking in terms of “I need deep links pointing to my internal pages” you are doing it wrong.
The difference is as plain as Night versus Day: people will freely link to content they like, often without being asked. No one thinks, “Oh, this is an internal page so I should link to it.” They just link to whatever they want to link to. Home page, internal page, it makes no difference.

If you track EARNED links and you find that you really are earning links to your home page and NOT to your internal pages then you are probably not making your internal pages linkable. That’s not necessarily a bad thing. It’s a business decision.

On the other hand, people might link to your site search results all the time, and yet you follow Google’s advice and prevent the crawlers from looking at those search results pages. If you agonize over the “missed opportunity” or “lost link value” you are doing this wrong.

  • Bad SEO Advice - 6

Avoid Getting Sitewide Links.

  • Why It Is Bad? 

This bad advice came out of the era where people were buying sitewide links and earning manual penalties. Today when people show me sites that are linking to their sites thousands of times from as many pages, I ask them: Did you buy or request those sitewide links? If the answer is “NO” I tell people not to worry.
There are some pretty large sites that link to my personal sites with sitewide links. I have never experienced a problem. No search engine Web spam team has ever contacted me and said, “Hey, you have a penalty. You should remove those sitewide links.” I don’t know why other people give me sitewide links and I don’t care. They are NOT hurting my sites.

If you have brought a penalty on yourself and there are sitewide links pointing to your site, DO NOT REMOVE OR DISAVOW THEM if you were not involved in creating those links to begin with. Unless a search engine gives you an example of an earned sitewide link as a “bad” link they want to see removed, you have no compelling reason to get rid of those links, especially if they are sending you visitors.

  • Bad SEO Advice - 7

Get As Few Links from a Domain as Possible

  • Why It Is Bad? 

This is just plain stupid advice. If you have EARNED a link from anyone else, you should welcome all the links they are willing to give you with open arms. There is no search algorithm that says “this site has too many links from some random domain; these links are bad”. The search algorithms may assign decreasing value to any number of links from the same host. So what if they do? Those links are not hurting your site. If anything they are probably helping your site by creating more visibility for you.
Only someone who is actively spamming the search engines would believe that you need only 1 link from any given domain. What the spammers don’t know is that “quality will out”. If you won someone’s respect and admiration with one good page there is every reason to believe you can win more respect and admiration from that person with yet more good pages.

If you are “doing outreach” (just asking for links) then you SHOULD be thinking about asking people who have already linked to your content for more links. If they were paying you for the privilege of linking to your site would you really accept their money only one time and then turn them down every other time they wanted to give you some cash?

Multiple earned links from any one Website are good. There is no limit on this goodness. There is no penalty for being appreciated by other people through links on their Websites.

Stop turning up your nose at “extra” links from sites that already link to you.

  • Bad SEO Advice - 8

Avoid Links from Irrelevant Websites

  • Why It Is Bad? 

This has to be the absolute worst advice any link “expert” can give you. People are WAY overthinking relevance for links. Would you really turn down a link from an “irrelevant” site if it were the kind of link that would help you? I can just see Eric Ward telling his clients, “Sorry, you should not get a link from Yelp because you don’t run a business directory.”

Oh, we’ll make an exception for a business directory? Well, then, should Eric and Julie Joyce (another linking guru) be telling their clients, “Don’t get any links from CNN or the Economist because you’re not a news site.”

Oh, we’ll make an exception for a news Website, too? Well, maybe Eric and Julie and their fellow link gurus should be warning people not to accept links from their local chambers of commerce, city guides, or professional associations because they don’t run those kinds of sites.

Oh, we’ll make exceptions for THOSE kinds of sites, too?

Well, what if I decide to link to your hats Website from SEO Theory as part of a case study. Are you going to send me a takedown notice? Trust me, bub: I ignore takedown notices. That’s an editorially bestowed link, there is nothing toxic about it, and it is about as far from being “a relevant link” as I can get.

Just because some random finance blogger links to your sports Website does not mean you just got nailed by a toxic link. The fact you are afraid you might have a bad link there just means you have been reading the wrong cereal box for your morning SEO tips.

NOTE: Some people think I am criticizing Eric and Julie. Not at all. I think they provide great examples of useful links worth pursuing outside the niche. People are killing themselves by defining “relevance” too stringently.

  • Bad SEO Advice - 9

Do Not Interlink Your Websites

  • Why It Is Bad? 

This is another zombie dog from hell that won’t die. If you have 50 Websites then, yes, you should NOT interlink them all. If you have FIVE Websites and you want to mention them in a footer, THAT’S FINE. Do it. If you’re still feeling paranoid then set up one page on each site (maybe an “About Us” page) and use that to link to the other four.
I interlink Websites. I have been interlinking Websites for almost 20 years. Never had a problem. I don’t expect any.

As a practical and reasonable suggestion, limit your interlinking to about 5 Websites, but if you have 50 Websites and you want to link to them all from 1 site, you can do that. A lot of large multibrand companies do that.

The people who get into trouble for interlinking their Websites are doing that to influence search engine rankings, not to inform their visitors about other areas of the business.

And, yes, I link to non-SEO sites from SEO sites and to SEO sites from non-SEO sites. There is no harm in doing so. Anyone who tells you otherwise does not know what they are talking about.

Web search is NOT all about “who is spamming the index today”. Of the hundreds of millions of Websites that major search engines crawl every month, the vast majority are NOT trying to game the indexes. The majority of Websites’ random practices have a much greater impact on search algorithms than your SEO link guru’s irrational fears.

A client recently asked us to look at a couple of blogs he found. His gut instinct was telling him the blogs were probably not good linking sources but he wanted our opinion. When we looked at the sites we knew right away they were not the kinds of links he wanted.

Why? Because we would never create those kinds of links ourselves.

The Best Link Quality Test: Is It The Kind of Link You Would Give?

If you have ever linked to another Website simply because you liked the content you already know everything you need to know about identifying “good” links. Good links don’t have to look impressive. Good links are not wrapped in high-value metrics. Good links don’t exist in a spreadsheet built from ratios and formulas.

If you know what kinds of links you would point to other Websites when you are in a mood to share content you like then you know what kinds of links other people will point to your sites. You should not be in doubt.

Does the link exist in the kind of content you would create?

Does the link exist in the kind of content you enjoy reading and/or find useful?

Is the link being used to explain or illustrate some point or is it “just there” amid other stuff that is “just there”? That’s an abstraction but it’s a rather simple one in my opinion.

“Why is this link here?” is the best question you can ask yourself. If it makes sense in the content and in the way it’s placed, leave it alone until a search engine tells you specifically that is a bad link.

Do You Care about Twitter Links?

I have read countless link building/auditing articles that tell you NOT to get OR to remove/Disavow links that:
  • Use the “rel=’nofollow'” attribute
  • Are autogenerated
  • Are created in mass quantities
  • Are copied onto other sites
  • Passed through a URL shortener
And yet you create thousands of these kinds of links for your social media campaigns. Do you wonder why I roll my eyes at these silly link experts who have all these criteria for identifying good and bad links?

Since when is Twitter relevant to YOUR Website? Why don’t you worry about all THOSE thousands of nofollowed links from a single domain? Social media links violate all the conventions that link experts want us to live by. But social media links are “okay”.

Is it now clear why the advice these people hand out on blogs, news sites, forums, and at conferences is dangerous and irresponsible? They have no clue. But they do have something to sell.

Links are not the problem. People are the problem. If you can’t tell if a link was created to manipulate the search results then leave it alone until you have better information.

Dangerous & Irresponsible Link Advice From Experts That You Should Ignore


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Editorial Credit : seo-theory.

Dangerous & Irresponsible Link, SEO, SEO expert, Hire SEO, SEO Tech Tricks, Technology, Google, SEO Blog, Michael Martinez SEO, SEO theory, Common SEO problem, Dangerous & Irresponsible Link Advice From Experts That You Should Ignore.
Dangerous & Irresponsible Link Advice From Experts That You Should Ignore Reviewed by Soumadeep Patra on 05:09:00 Rating: 5

1 comment:

  1. After reading your post, you've become my favourite reading in 2016 :). It's true the year is only begun, but so many refreshing infos here, so I can only salute you from Slovenia. Bookmarked and shared on my LinkedIN.
    Thanks, Matija


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