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Top 10 Ways To Speed Up OR Increase Website Page Load Time

Can the speed of your website really have that much of an effect on your sales? Even if your site isn’t loading too slowly, can it still be improved? And how does Google factor into all of this? You might be surprised.

In order to understand why having a fast website is important, check out these statistics: the average smartphone user will leave a website if it does not load within 3 seconds; Google now considers page speed a major consideration for search engine rankings; 75% of internet users agreed that they would not return to a website if it did not load within 4 seconds.

Top 10 Ways To Increase Website Page Load Time

While more and more people are getting access to high speed internet, there are many left on dial up. Be kind to those visitors and do a few, simple things to speed up your webpages. Not only will these tips give you a faster load time, most will also help keep your bandwidth fees low as well!

Understanding Website Load Times

The load time of a website is directly correlated to the demand made on the server to load the website. The more HTTP requests made to the server and the longer elements take to render, the slower a website will be.

Top 10 Ways To Increase Website Page Load Time

Examples of HTTP requests are:

  • Loading CSS style sheets.
  • Loading scripts.
  • Loading images.
  • Loading HTML.

Another factor that plays into the load time of a website is the size of individual files and images. Large, high resolution images can take 10x as long to load as normal images and unnecessarily large files can drastically slow down page rendering.

The goal of making a website fast is to make the website more efficient. We can do this through making a series of adjustments to the coding, images, and layout of our website.

How Fast Does Your Site Load? Here Are Some Tools And Resources

Websites generally “weigh” around 130 KB, including things like images, scripts and style-sheets. Sites like Web Page Test or Firefox browser plugins like Page Speed can give you a starting point.

Page Speed Online

In April of this year, Google also introduced its own web-based tool, accessible via Google Labs, called Page Speed Online. It’s available as a web-based tool as well as a Chrome extension.

Google Analytics Plugin by Yoast

If you’re using WordPress and the Google Analytics plugin by Joost de Valk (, you’ll also be glad to know that it now incorporates the Site Speed feature too. Among other things, it can help you understand how quickly or slowly your page loads across different parts of the world and different browsers.

Google Webmaster Tools

In addition, you can also check your site load time month by month using Google Webmaster Tools. Check out their “Labs” section for more details.

How to Decrease Page Load Time?

1. Use GZIP Compression

You’ll want to ask your web host if they use GZIP compression and deflation on their servers. These are two techniques that can significantly speed up a site, reducing file size by as much as 70% without degrading the quality of the images, video or the site at all. To see if your site is already GZIPPED, click here to run a simple test.

2. Scale Images 

After compressing images, we then need to modify our images so that they are scaled properly for the website. This avoids server lag needed to re-size images. You can scale images in Photoshop by adjusting them to the same pixel dimensions that they will be in your HTML code.

3. Remove Anything You Don't Really Need

OK, while this might sound obvious sometimes the hardest thing about creating a website is not using every fancy trick that you know. Images, flash and sometimes even sound files are very impressive.. but do you really need to showcase all your talents on one page?

Embedded sound files are something many people just find annoying anyway. You'd be surprised how many are surfing at work ;-). The last thing anyone wants is a loud music or sounds announcing to their boss that they're surfing. Also many people have their own music playing... hearing a song over top of what we're listening to is less than pleasant. As for Java applets, try to ditch them or if you want those effects, JavaScript unusually loads faster and can do just as much or more. Stand back and take a critical look at your website, you may see a few special effects that can be let go of for the sake of faster load time.

4. Optimize Your Images 

In Photoshop or Fireworks, you can use the “Save for Web” option to drastically reduce image size. An image quality slider lets you see the visual trade-offs between graphic file size and crispness. Don’t have a graphics program? from Yahoo can do the trick.

5. Use CSS For Faster Pages

Even if you decide to use tables, CSS can greatly improve your web sites load time! With your styles in an external .css file, the browser can cache all the formatting and stylizing for your pages instead of having to read each and every single tag all over again. Also it cuts down on long drawn out tags and replaces them with smaller class styles instead.

6. Remove Excess "Whitespace"

Whitespace is the spaces between your coding, removing the unneeded tabs and spaces can help a lot! Doing this will take a lot of extra bytes off the total size of your page and will speed up load time quite a bit. (Careful using automatic squishers, I find they often squish too much and makes it rather hard to edit later.)

7. Cache Me If You Can 

Content management systems like WordPress have plugins that will cache the latest version of your pages and display it to your users so that the browser isn’t forced to go dynamically generate that page every single time. Plugins like WP Super Cache can take a serious bite out of page load times.

8. Keep Your Code Clean

If you do use a wysiwyg editor, most times the will add useless code to your pages for example, many will leave empty tags (ie. ). Removing any of those excess tags will not only speed up your load time, but make you pages validate a lot cleaner.

9. Let the Network Carry the Load 

If your site is extremely popular but you’re still having trouble getting your page load down to size, consider a Content Delivery Network (CDN) like Amazon Cloudfront. Content Delivery Networks work by serving pages depending on where the user is located. Faster access to a server near their geographical area means they get the site to load sooner.

10. Avoid Full Page Tables for Faster Rendering

If you use tables, try avoiding the whole page being one big table. The browser won't show anything until it's read the whole thing that way. For a faster loading webpage, either try multiple tables (not nested) or having stuff above the main table to make your content in the first table show up faster. That way your visitors will have something to read while the rest of your page loads. It may not really make you page faster, but it will feel like it to your visitors.

Top 10 Ways To Increase Website Page Load Time


This was our definitive rundown about How to speed up your Website Load Times, we are certain that these ways would have been proven useful for a considerable lot of the users out there. On the off chance that you have any sort questions left identified with these tricks then lend your inquiries in the comment box. Any of our team members will hit them up in no time. 

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Top 10 Ways To Speed Up OR Increase Website Page Load Time Reviewed by Soumadeep Patra on 08:37:00 Rating: 5

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