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How To Use Google Keyword Planner Tool For Keyword Research

Keyword research is one point, which each blogger should learn from the very beginning. Most likely, every Blogging or SEO blog you have read till now, I'm certain Google Keyword planner (already Keyword Tool) and "Keyword research" are not another term for you. Yet, in the event that not, you are missing out a major opportunity the essential of any Blog SEO.

Keyword Planner is Google’s own tool,originally devised to help find and manage relevant keywords for PPC campaigns.  The tool however is also useful to find keyword opportunities for SEO.

How To Use Google Keyword Planner Tool For Keyword Research


Here is one question you should ask yourself: Even though I’m writing quality content, why I’m unable to drive enough traffic from search engine? Well, I’m sure Google doesn’t have anything against you until unless you are doing Black Hat SEO. The reason is, you are not writing on topics that people are searching for. Or even you are writing on a topic that is trending, but you making it hard for search engine bots to understand your content. I have already  covered how to write SEO optimized articles in WordPress, and today you will learn how to use Keyword planner tool for researching Keyword.

Keep in mind that the tool is designed with Adwords advertisers in mind. So there are a lot of features in the tool (like keyword bidding features) that won’t be useful for you.

In this guide I’ll show you how to get the most SEO value out of the Google Keyword Planner.

Here’s how to use it.

What is Keyword research?

How To Use Google Keyword Planner Tool For Keyword Research


Lets get to know the basics first. In layman language, Keyword research is the process of identifying Keywords, which get the good amount of search volume/month. For example, Keyword: “KeywordSpy”, “Website SEO optimization tip” and so on.  The idea behind performing a research is to, find the keywords that can give maximum traffic and comes with less competition. I will discuss competition part later in this post. For example: When you do an exact match search:  “WordPress SEO plugins”, “Best WordPress Plugins for SEO ” both gives the entirely different picture in terms of traffic.

What is Google Keyword Planner tool?


How To Use Google Keyword Planner Tool For Keyword Research


Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Benefits of using Keyword Planner


You can use Keyword Planner to:

Research keywords: Need help finding keywords to add to a new campaign? Or, maybe you want to find additional keywords to add to an existing campaign. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, your landing page, or different product categories.

Get historical statistics and traffic forecasts: Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get forecasts, like predicted clicks and estimated conversions, to get an idea of how a list of keywords might perform for a given bid and budget. These forecasts can also help guide your decision on which bids and budgets to set.

It's important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.

1. Enter your product or services:

This is the place where you will put your target Keywords. For example, my next post in on Keyword research, and I’m not sure what keyword I should be targeting that post for, I will do some searches based on my knowledge like you see in example, and it shows me results globally and local search.  The idea here is to find a Keyword that has good traffic but low competition. If you are working on a blog for the long-term goal, you can also target high competition Keyword, using resource pages. For ex: WordPress guide. It makes take time before you see your keyword ranking at the good position. Below image illustrates the difference between Broad search, Exact search and Phrase search.

2. Search type:

This is one important column that you should be taking care of. There are three options for search type:

  • Broad
  • Exact
  • Phrase

Exact Match: Exact searches, shows the traffic for exact match Keyword. For example, if you search for WordPress SEO in exact match, it will be different from broad search in great way. My suggestion, prefer Exact search when you are doing research for your micro-niche site and broad search when you are writing on the personal blog.

Keyword Research Broad Match: Broad Match is my favorite, as it let me target long-tail keyword, and your traffic is not limited to exact match words. For Bloggers, broad match is useful but that again depends upon your blog type and target. Ex: “Keyword-based research”. 

Phrase: Phrase type is useful when you need Keyword in an exact phrase. For example: “Best Keyword Research”. Keyword position won’t be changing, but it gives the data for traffic, that your Keyword might be getting for phrase search.

How To Use Google Keyword Planner Tool For Keyword Research


3. Advanced option and filter:

This feature is set to add more filters into your search. For example Country search volume, Language and target device (Computer or mobile devices). Depending upon your target audience, you can set everything including the category.

4. Understand Keyword tool column:

Notice the pointer 4 in the above image and now, understand the meaning of each column.


  • Competition: Just to clear one myth about this tool, competition field doesn’t show how hard and easy it’s to rank for that Keyword. In fact, it shows the competition among advertisers bidding on that keyword. So, if you see “low” for a great keyword, mark it and later we will see how we can easily analyze the competition.


  • Global monthly search: Global monthly search shows the average of search happened in last 12 months globally.


  • Local monthly search: It shows the search volume based on your filter. For example, in above image I have applied filter for U.S as country and notice the huge difference between global and local search volume.


  • Approximate CPC: This column shows approx. CPC (Cost per click), for an advertiser. Many SEO guru’s recommend to use this column to find Adsense CPC Keywords It’s a good idea to pick high CPC keywords, where advertisers are bidding more but with low competition.


5. Multiply keyword lists:

Save the time of manually combining keywords by multiplying two or more lists of keywords. Then, get historical statistics or traffic forecasts for the new list of combined keywords.

Example-

Let's say you're advertising a chain of luxury resorts. You might have one keyword list of geographical locations and a second list of keywords that describe your resorts as follows:

  Keyword list 1      Keyword list 2
      Mexico               luxury resort
       Cabo                          hotels
     Cancun               beach resort

We'll combine the keywords from both lists to create new keyword phrases, like Cabo hotels or Mexico luxury resort. Then, you can get traffic forecasts or historical statistics for these new keywords.

How to multiply keyword lists-



  • Click Multiply keyword lists to get new keyword ideas.


  • In the "List 1" box, enter your keywords, one per line or separated by commas. In the "List 2" box, enter a different list of keywords that you want to combine with "List 1." Again, enter these keywords one per line or separated by commas. To multiply more than two lists, click the X to add more boxes.

How To Use Google Keyword Planner Tool For Keyword Research



  • Click Get forecasts to get traffic forecasts, like predicted clicks or impressions, for your combined keyword phrases. Or, click Get search volume to get historical statistics, like monthly search volume or competition data, for your combined keyword phrases.


What Next?


So now, we have one keyword with us, and similarly you can find many keywords related to your niche. It might be the little time-consuming but it’s worth more than spending un-targeted ten posts. Now, your next target should be writing a Keyword optimize article (SEO copy-writing).

Never forget, this Keyword research is just a primary steps, and real magic starts with your content. Moreover, never try to get traffic on the wrong keyword, as it will affect your overall blog performance in terms of Avg. Time on site and bounce rate. For your old blog articles, if you have not optimized them for any Keyword, you can use Google analytic data, for any software.

How To Use Google Keyword Planner Tool For Keyword Research


Conclusion


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How To Use Google Keyword Planner Tool For Keyword Research Reviewed by Soumadeep Patra on 08:39:00 Rating: 5

5 comments:

  1. Very useful article. Quite helpful. Keep up the good work!

    ReplyDelete
  2. Good Piece of Information regarding keywords planner nice thanks for sharing such useful information.

    Thanks

    ReplyDelete
    Replies
    1. Hello, Vikas Kumar

      Thank You Very Much For Your Kind Comment, I appreciate your support. Hope you enjoy (or enjoyed) yourself at Be A Better Blogger. Have A Great Day My Friend :))

      - Soumadeep.

      Delete
  3. What is a campaign? I'm a beauty blogger and I'm not selling anything yet. But I want to search for keywords to add into my blog to optimize the SEO. However, when I open google adwords it only gves me the option of add a campaign. There is no tools tab. Please guide me. I'm stuck :(
    http://www.blogsbyamna.wordpress.com

    ReplyDelete

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